A bully wakes up one day and decides to rain toxin at a small business establishment that is only trying to make good cupcakes. The only thing this business did to trigger this abuse was exist.
The bully takes to the Internet, initiates posts, trolls feeds, and engages a campaign of hate against the business and its owner.
This is the face of business cyberbullying. Sometimes the cyberbully is known to the target. Other times, the actual face may be hidden behind an anonymous avatar.
In the case of the Sweet Ambrosia Bake Shoppe, the campaign of hate has been at least two years in the making.