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Three Great Books for 2014-15 — Human.Social
Lisa and I are honored to have our firm, Jackson and Wilson Inc., mentioned in 3 new books written by authors, speakers and strategists, David Meerman Scott, Chrissie Lightfoot and Debbie Elicksen.
The Midwest Book Review (Wisconsin Bookwatch January 2015)
In “Publishing & Marketing in the Digital Age”, Debbie Elicksen draws upon her more than 20 years of direct media experience as a content creator and transmedia producer to write a 180 page instructional guide designed specifically for authors and publishers working in an increasingly digital world. “Publishing & Marketing in the Digital Age” covers digitally based content creation, publishing platforms, marketing, funding resource development, website creation, blogging, audio and podcasting, YouTube, webcasts and webinars, social media platforms, Google+, Facebook; Twitter, LinkedIn, transmedia, and public relations. Exceptionally well written, organized and presented, “Publishing & Marketing in the Digital Age” is an informed and informative read that should be considered mandatory for aspiring authors and novice publishers, and which has a great deal of practical value for even the more experienced professionals within the publishing industry.
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