Debbie Elicksen

Publicist, Media Host, Speaker

Everyone is the CEO of their own brand


Debbie Elicksen is a publicist, writer, speaker and journalist who spent most of her adult life living in a locker room. She provides a proactive and strategic approach to storytelling to help others build their brand, personal legacy, and put their best face forward.

Debbie Elicksen gumshoed her way into becoming a paid professional writer and publisher. Told women couldn’t work in sports, she spent 20+ years in the National Hockey League, 20 years in Canadian football, was public relations director for a California Angels farm team, was the first woman to headman a football conference in Canada, and was inducted into the Alberta Sports Hall of Fame.  

She was the go-to-person to get a book published and worked on over 150 books for self-published authors and traditional publishers. She has written and published 18 books of her own. Debbie is a pioneer in the livestream interview format, a speaker, and is the current producer and host of Locker Room for Growth.

Speaking Topics:

*Pioneering in Sports

*Polishing Your Professionalism with Communications

*Bootstrapping Your Startup

*Overcoming the Fear of Writing

*Book Publishing Bootcamp

*Networking in the Digital World


Media Appearances


*The Fischler Report

*Hockey Night in Canada

*MSG Network


*SportsChannel America

*CTV National

*Associated Press

*NHL Network

*The Sporting News


*CFL Illustrated




Recent Media