Samantha Demers: Overcoming Imposter Syndrome

For many years, Samantha Demers worked at the seat of power with the Government of Canada. Today, she helps people work through their feelings of imposter syndrome.

Samantha Demers had her finger on the public pulse as an events coordinator, security and promotions officer, among other very cool positions.

“It gave me a lot of pride just knowing that I could walk in those hallways,” says Demers. “It’s not a huge institution. So over time, most people that go to the House of Commons to work stay for a long time because it’s a great employer.”  

Despite having her dream job in Ottawa, she was burnt out at the end of it. That brought her to work in online marketing with her husband, while developing her creative skills.

At first, she was afraid to write and share anything, even to write a post on social media. When she did start to create, she chose Twitter because she didn’t have many followers.

“I just thought. I could just hide, put stuff out, and practice. If I didn’t like it, I could just step away and nobody would notice.”

Today, Demers is a Sherpa for those who have trouble getting out of their own way. A host on Twitter Spaces, she isn’t a stranger to the things she writes about. She creates a safe space for other creators who are afraid to start, whose limiting beliefs are holding them back, and who are afraid to open themselves publicly to share what they know that others might need to hear.

“This is the thing I’ve learned about imposter syndrome,” admits Demers, “it doesn’t go away on its own. If you do something once, it’s not going to go away. Because I was never active, that had inhibited my growth.”  

Demers began to just do things, “kind of like throwing spaghetti at the wall.” She kept experimenting, writing, and posting. It only seemed hard for a short period of time. Once she started, people messaged her. They appreciated her voice, asked her for help, and gave her positive feedback, which encouraged her to continue.

She describes it like having a dark cloud in front of her. “There’s all these people. We’re all afraid to step forward. If I just take a few steps, then everyone else can see, and then I’ll just do it. I’m really scared because I don’t know what’s in this dark cloud, but I’ll take a few steps. Then the other people are like, okay, we’ll take a few steps, too. Then we all take some steps together.”

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